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New name for wind energy giant as REpower becomes Senvion
Credit: by ClickGreen staff | Published Thu 31 Oct 2013 | www.clickgreen.org.uk ~~
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REpower Systems SE, a wholly owned subsidiary of the Suzlon Group – the world’s fifth-largest manufacturer of wind turbines – will change its name in 2014 to be called Senvion.
REpower has been using its name under licence since 2001. The rights belong to a Swiss company that is now using this name itself. Therefore the external corporate design will be gradually changed.
The Hamburg-based wind turbine manufacturer will now identify itself using the new brand image worldwide.
Andreas Nauen, CEO of REpower Systems SE, said : “This is an important development for us. In addition to having unique products and services, we will also be the only company with this name. Senvion may be associated with ‘innovation’, ‘energy’ and ‘wind’, and this underlines our focus on renewable energies. As Senvion we will continue along our path as a strong brand and remain an innovative company in the wind energy industry.”
The transition to the new corporate design will take place in the New Year. The company will present its future brand image after entry in the commercial register. Only then will the changeover become official.
The announcement of the new name was agreed for 2013 with the licensor.
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