New Sierra Club ads press three freshman GOP lawmakers to support extension of tax credits that help finance wind power projects, warning that failure to reauthorize the incentives would cause layoffs and undercut Republican claims of support for job-creation.
The targets of the TV, radio and online ads launching Thursday include Rep. Joe Heck (R-Nev.), whose 2012 re-election is listed as a “toss-up” in The Hill’s race rankings.
“Wind power is creating good-paying jobs across Nevada, but if Joe Heck doesn’t act soon, these jobs could get blown away,” states the Sierra Club ad, which shows images of workers on wind power projects and claims that half of the country’s 75,000 wind industry jobs are at-risk.
“House Republicans say we must protect jobs. So why aren’t they taking action to renew the wind power production tax credit? Maybe they just don’t care,” the ad continues, urging viewers to contact Heck’s office. The ad can be viewed here.
Similar ads are targeting Reps. Lou Barletta (R-Pa.) and Frank Guinta (R-N.H.). All three of the lawmakers defeated incumbent Democrats in the 2010 elections.
The wind credit is slated to expire at the end of the year, and uncertainty around its extension has already begun prompting layoffs along the wind project supply chain, industry officials say.
New wind power installations have decreased sharply when the credit has been allowed to lapse in the past, which last happened in 2004.
President Obama is pressing Congress to extend the incentive, but its fate on Capitol Hill remains uncertain.
The TV and radio ads will run for three weeks. The Sierra Club said the new effort is a “high saturation” ad buy, but declined to disclose the cost.
A spokeswoman for the group said in an email that the ad buy is aimed at “news and information” audiences, which overlap with likely voters.
People who watch at least one hour of cable news in the morning, afternoon or night will see the ads an average of 12 times a week, according to Sierra Club spokeswoman Maggie Kao.
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