[ exact phrase in "" • ~10 sec • results by date ]

[ Google-powered • results by relevance ]


LOCATION/TYPE

News Home
Archive
RSS

Subscribe to RSS feed

Add NWW headlines to your site (click here)

Sign up for daily updates

Keep Wind Watch online and independent!

Donate $10

Donate $5

Selected Documents

All Documents

Research Links

Alerts

Press Releases

FAQs

Publications & Products

Photos & Graphics

Videos

Allied Groups

Energy firm rapped over carbon offset claims  

Scottish & Southern Energy Group has become the first energy company to be hauled over the coals by the Advertising Standards Authority for failing to be able to back up claims that its green tariff offset its customers’ carbon emissions.

With growing consumer awareness of environmental issues, more and more companies are keen to seem green but this case highlights the discrepancy between in-house, unregulated carbon offset schemes and those run under the auspices of the Clean Development Mechanism which legally count towards Kyoto targets.

The specifics of the complaint were that the company distributed a leaflet under the headline ‘A good use of your energy’ which read ‘when you join power2 we supply cleaner, greener hydro-electricity to the National Grid, cutting CO2 emissions. And we plant trees to balance out the CO2 that your gas heating and household waste produces’.

While the complainant had no concern about the easily-demonstrable claim to provide power from hydro plants, they argued that Scottish & Southern lacked the evidence to prove the tree planting offset sufficient carbon to counter emissions.

Investigating the case, the ASA found that SSE had entered a three-year agreement with the World Land Trust which would plant and manage 150,000 trees per year and that the trust had already planted trees in Ecuador and Brazil that were native to those countries.

But while SSE was able to furnish the agency with figures showing the average CO2 emissions from waste and gas heating, it was unable to provide concrete evidence to show that the number of trees planted would meet or exceed this level.

The ASA ruled that the advert breached guidelines on truthfulness and substantiation and told SSE not to use it again and not to make the claim in the future unless it was amended.

Sam Bond

edie.net

This article is the work of the source indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.

Wind Watch relies entirely
on User Funding
Donate $5 PayPal Donate

Share:


News Watch Home

Get the Facts Follow Wind Watch on Twitter

Wind Watch on Facebook

Share

CONTACT DONATE PRIVACY ABOUT SEARCH
© National Wind Watch, Inc.
Use of copyrighted material adheres to Fair Use.
"Wind Watch" is a registered trademark.
Share

 Follow: