Tubs of Strawberry Breeze-cake, Cherry Gale-cia and other wind-themed ice-creams will feature in a campaign by Ben & Jerry’s to persuade the government to rethink its opposition to onshore windfarms.
The renamed flavours will be sold at half price on “windy Wednesdays” to support a pro-renewables push by the Unilever-owned firm, which has a history of campaigning on climate change and environmental issues.
The company’s intervention comes amid an industry lobbying effort to convince ministers to scrap obstacles for onshore windfarms.
They have largely stopped being built since the Conservatives ended subsidies and introduced planning reforms.
Ben & Jerry’s drive will feature a tour of the UK, including London, Birmingham and Bristol, to encourage people to take action supporting the technology.
The firm is also backing a petition by the climate change charity 10:10, which calls on the government to “remove the additional planning requirements” for onshore windfarms. More than 25,000 people have already signed the petition.
Rebecca Baron, the company’s UK social mission manager, said: “If we want to move away from polluting fossil fuels and build a future based on clean energy, then wind power is a vital ingredient.”
The government’s own polling found public support for onshore windfarms at a record high of 76% in April, up from 74% last November.
There is now mounting pressure on ministers to make a U-turn on its policy, with big energy companies including ScottishPower, Vattenfall and Innogy urging the Department for Energy and Industrial Strategy to allow the windfarms to compete for subsidies.
Allowing onshore wind back would save £1.6bn on household energy bills between 2019 and 2025, according to a report this week, commissioned by energy firms.
Lord Deben, the government’s top climate adviser, has also waded into the debate, saying ministers should tell consumers they face higher energy bills if there is no rethink.
The government has said large onshore windfarms are not appropriate for England but “could be right for other areas”, in a reference to Scotland and Wales.
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