Forest Service drops plan for public relations campaign
Credit: By THE ASSOCIATED PRESS | JAN. 6, 2015 | www.nytimes.com ~~
The Forest Service has changed its mind and decided not to spend $10 million on a five-year nationwide public relations campaign to brand itself as a public agency that cares about people and nature. The agency, which is struggling to pay for activities like fighting wildfires, maintaining trails and offering timber for sale, said it would look for other ways to enhance its image.
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