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ASA bans house price claim in windfarm leaflet  

Credit:  Author: Megan Darby | Utility Week | 26/02/2014 | www.utilityweek.co.uk ~~

A Welsh wind developer has been banned from claiming turbines will not hit house prices by the Advertising Standards Authority.

In a leaflet distributed at a local meeting, West Coast Energy said there was no evidence wind turbines reduced nearby property values and they could even have a positive impact.

However, following a complaint, the ASA ruled the company must stop using the leaflet and not repeat the claims without more robust evidence.

West Coast Energy took its claims from a 2007 research paper by the Royal Institute of Chartered Surveyors (RICS) and a 6-year study from the USA.

The ASA said that the RICS research was out of date, “largely speculative” in its findings and showed a negative impact on house prices in some cases. As for the US study, it said there was not enough evidence the findings applied to the UK.

Source:  Author: Megan Darby | Utility Week | 26/02/2014 | www.utilityweek.co.uk

This article is the work of the source indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.

The copyright of this article resides with the author or publisher indicated. As part of its noncommercial effort to present the environmental, social, scientific, and economic issues of large-scale wind power development to a global audience seeking such information, National Wind Watch endeavors to observe “fair use” as provided for in section 107 of U.S. Copyright Law and similar “fair dealing” provisions of the copyright laws of other nations. Send requests to excerpt, general inquiries, and comments via e-mail.

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