[ exact phrase in "" • results by date ]

[ Google-powered • results by relevance ]


News Home

Subscribe to RSS feed

Add NWW headlines to your site (click here)

Sign up for daily updates

Keep Wind Watch online and independent!

Donate $10

Donate $5

Selected Documents

All Documents

Research Links


Press Releases


Publications & Products

Photos & Graphics


Allied Groups

Wind turbine leaflet broke advertising rules; Npower carbon claims inaccurate, says ASA  

An Npower newsletter promoting wind power broke advertising rules because its carbon offset claim was inaccurate, a watchdog ruled today.

A direct mailing from the energy giant claimed its wind power scheme would help prevent the release of 33,000 tonnes of carbon dioxide, the main greenhouse gas contributing to climate change, from fossil fuels.

But a campaign group complained to the Advertising Standards Authority (ASA) that the carbon dioxide figure was out of date because currently gas not coal was the fuel being replaced by wind power.

The ASA found Npower’s newsletter broke rules relating to truthfulness, environmental claims and substantiation.

National Grid

It said the energy giant’s calculations were based on National Grid figures that are ‘no longer representative’.

‘We therefore concluded that the carbon offset claim was inaccurate and likely to mislead,’ the watchdog said.

The watchdog told Npower to make sure any future carbon savings claims were based on a ‘more representative and rigorous’ carbon emissions factor.

Responding to the ASA, Npower said its calculation used a carbon emissions saving figure for wind power-generated electricity which was recommended by the British Wind Energy Association.

Carbon dioxide

The energy giant used National Grid information to work out how wind power would offset carbon dioxide by displacing coal and oil-fired electricity generation, it said.

Npower told the ASA it believed there had been no change since the National Grid’s information was published in the way that wind power could offset carbon dioxide by displacing coal and oil-fired electricity generation.


10 October 2007

This article is the work of the source indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.

The copyright of this article resides with the author or publisher indicated. As part of its noncommercial effort to present the environmental, social, scientific, and economic issues of large-scale wind power development to a global audience seeking such information, National Wind Watch endeavors to observe “fair use” as provided for in section 107 of U.S. Copyright Law and similar “fair dealing” provisions of the copyright laws of other nations. Send requests to excerpt, general inquiries, and comments via e-mail.

Wind Watch relies entirely
on User Funding
Donate $5 PayPal Donate


News Watch Home

Get the Facts Follow Wind Watch on Twitter

Wind Watch on Facebook


© National Wind Watch, Inc.
Use of copyrighted material adheres to Fair Use.
"Wind Watch" is a registered trademark.