This marketing primer appeared in the May 2007 issue of the trade journal North American Windpower. It emphasizes the need to get a community on your side before the opposition gets to it. For wind warriors, it shows the importance of early education efforts, so that people won’t be so ready to believe the windspiel.
The same issue of NAW includes an article about targeting children and another about targeting minorities and traditionally disadvantaged communities.
This material is the work of the author(s) indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.
The copyright of this material resides with the author(s). As part of its noncommercial effort to present the environmental, social, scientific, and economic issues of large-scale wind power development to a global audience seeking such information, National Wind Watch endeavors to observe “fair use” as provided for in section 107 of U.S. Copyright Law and similar “fair dealing” provisions of the copyright laws of other nations. Send queries to query/wind-watch.org.
|Wind Watch relies entirely
on User Funding