This marketing primer appeared in the May 2007 issue of the trade journal North American Windpower. It emphasizes the need to get a community on your side before the opposition gets to it. For wind warriors, it shows the importance of early education efforts, so that people won’t be so ready to believe the windspiel.
The same issue of NAW includes an article about targeting children and another about targeting minorities and traditionally disadvantaged communities.
This article is the work of the author(s) indicated. Any opinions expressed in it are not necessarily those of National Wind Watch.
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